Meet Sam, your AI social media agent
Otoma is my company. I built it after a decade of helping Philippine businesses use technology to grow: automation first, then AI. This is the one page on this site where I sell something of mine, and I'm telling you that up front.
Sam plans your week, writes your captions in your voice (Taglish included), designs posts with your real photos, and publishes to Facebook and Instagram. You approve everything from your phone.
What owners tell me, in their own words
"No time to post — ako lang ang social media, and nadelay kapag busy."
"Not worth it to hire a social media full-time person."
"Yung social media manager namin, hindi ma-translate yung gusto ko."
I've heard these three sentences in workshop after workshop. And they matter, because in the Philippines your Facebook page is not a marketing channel — it is your storefront. When the page goes quiet during your busiest weeks, customers read it as a closed business.
Every Filipino business deserves a great team, even before it can afford one
Here's the gap I kept seeing. Most businesses, especially SMEs, can't hire the experts they need to grow. Sometimes the budget isn't there. Sometimes the budget is there and the right candidate never shows up. Either way, the growth work doesn't get done, and the business stays smaller than it should be. Not for lack of ambition. For lack of hands.
That's the gap Otoma exists to close. AI agents let any business hire expert help: trained on your business, working every week, at a salary an SME can actually afford, answering to you.
Teaching owners to use AI tools wasn't enough. They didn't need another tool to operate. They needed the work done. So I built the agent.
Ten minutes to start, one tap a post after that
The first 10 minutes
- Enter your website. Sam also reads your Facebook page to enrich the profile.
- Sam researches your business and builds your brand profile.
- Sam shows 10 sample images; you pick the ones that feel like your brand. Your pick confirms Sam understood you.
- Sam writes your first captions; you approve or edit.
- Connect your Facebook page.
- Your first post goes live.
Every week after
- Sam plans the week's calendar around your brand's pillars.
- Drafts arrive on your Telegram.
- You approve, edit, or skip each one with one tap.
- Approved posts publish on schedule.
- Sam reports monthly on what worked.
Your corrections teach Sam your preferences. Edit a caption once, and the lesson shows up in every draft after.
Real work, done by AI you control
You stay in control
Every post lands on your Telegram as a draft: approve, edit, or skip with one tap. Nothing publishes without your approval. That's architecture, not a setting we hope holds.
It's really your brand
Sam studies your business and builds a brand profile before writing a word. Product posts use your actual photos, and captions sound the way your page already talks — English, Taglish, or mostly Filipino. Your edits become rules you can see, and remove, anytime.
Employee economics
A junior social media hire costs ₱20,000-40,000 a month in salary alone, before training, management, and turnover. Sam costs ₱15,000, all-in, and posts every week without fail. Walang absent, walang resignation.
Your audience sees real things, and so do you
Every image Sam makes is labeled for what it is: "Your photo," "AI scene," or "Graphic." If Sam doesn't have the right product photo, it says so and offers a lifestyle post instead. It never fakes your product and never passes an AI scene off as a real photograph.
What Sam will never do: post without approval, buy followers or engagement, invent testimonials or fake reviews, copy competitors' content, or claim results it cannot show.
One more honest thing: there are no client testimonials on this page. That's a rule, not an oversight. I only publish real results from real clients with written permission, and until those exist, the webinar demo is the proof. Judge Sam by watching it work.
One price, like a real hire
Sam, full-time
- Weekly content calendar, planned around your brand
- Posts published to Facebook and Instagram
- Branded images, with your real product photos
- One-tap approval on Telegram
- Monthly report on what worked
Cancel anytime. Setup fee ₱5,000 (brand research and visual identity), waived for webinar guests, founding clients, and referrals. Optional annual prepay: 10 months' price.
Inquire about hiring SamYou don't have to hire Sam
On The 4A AI Roadmap, Sam is Level 3: an AI agent that holds a real role in your business. You can build that yourself: the roadmap shows the path, the free assessment tells you where to start, and the prerequisites (Level 1 habits plus a business knowledge layer) are the same either way.
But let me be honest about what building your own agent involves, because it's what I do.
It's weeks of developing, testing, and iterating before the first genuinely useful post. It's security and guardrails, so the agent never publishes something that embarrasses your brand. It's AI token bills that move with usage. And it never really ends: models change, platforms change, and the agent needs continuous improvement to stay good.
If you have a technical person who can own all of that, building is a real path, and you'll learn a lot on it.
If you don't, that's exactly what hiring Sam is for. Sam works on Day 1. The development, the testing, the security, the token costs, the continuous improvement: all of it is my team's job, not yours, for one fixed monthly price.
A note on hats: I'm the Founding President and co-founder of the Philippine AI Business Association (PAIBA). PAIBA is a civic role and does not endorse any company or product, including this one. The work I do through the association is separate from Otoma.
Questions owners ask about Sam
Will Sam post without my permission?
Can Sam write in Taglish?
Will Sam use fake images of my products?
What platforms does Sam post to?
What does it cost?
Do I need to know anything about marketing or AI?
Can I cancel anytime?
Watch Sam work on a real business before you decide
The Sam webinar is a live walkthrough: the 10-minute setup, the Telegram approval flow, and how Sam learns a brand. Webinar guests get a preview code, so you can see what Sam would post for your business before you pay anything. Join after attending and the ₱5,000 setup fee is waived.